Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
This is the third book in my 2010 100+ Reading Challenge. Gen Buy by Kit Yarrow and Jayne O’Donnell was fascinating and disturbing in that I felt like a complete Gen X dork compared to the pampered, confident and style-aware Generation Y.
This book is geared at informing retailers how to tap into the powerful Gen Y market and what sales methods with resonate with them but it is also a really interesting social commentary.
I am at the tail-end of Gen X and for my generation (growing up in Australia, at least) the only fashion labels we owned were Country Road or Esprit and we wore Blundstone boots with floral dresses and flannelette shirts. In fact, the first time I had a real glimpse of labels that Gen Y covet (and own today!) was when I was first in Paris in 1999 and had my picture taken outside the boutiques like Chanel and Nina Ricci.
I am grateful that there was less pressure about fashion when I was going through my teen years (as well as less access to technology!) and I am a little fearful of what it will be like for my girls when they are tweens (I hate that term) and teens.
I will make damn sure that I own a Chanel purse before my daughters do!
January 18, 2010
Posted in: 100+ reading challenge 2010
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Emily Webb » 100+ reading challenge 2010 - January 18, 2010
[...] Gen Buy by Kit Yarrow and Jayne [...]
Tweets that mention Emily Webb В» Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail -- Topsy.com - January 18, 2010
[...] This post was mentioned on Twitter by Emily Webb, Sidnei Oliveira. Sidnei Oliveira said: RT @emilybwebb: This book is great reading and insight into Gen Y. http://emilybwebb.com/2010/01/18/genbuy/ [...]
I’ve got to say that Gen X 90’s fashion holds up pretty well compared to the 70’s and 80’s.
I saw this article which reminded me that 1990 was 20 years ago:
http://www.theage.com.au/lifestyle/fashion/grunge-reborn-as-90s-hit-vintage-status-20100108-lyvq.html
[...] This post was mentioned on Twitter by Emily Webb, Sidnei Oliveira. Sidnei Oliveira said: RT @emilybwebb: This book is great reading and insight into Gen Y. http://emilybwebb.com/2010/01/18/genbuy/ [...]
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